Setting up the measurement infrastructure so you can see exactly what your SEO is producing and make decisions from data rather than assumptions.
The most common measurement problem in SEO is that the data is there but it is not connected. Google Search Console shows keyword data. Google Analytics shows session data. Neither automatically ties organic traffic to revenue, and most teams end up reporting on rankings and sessions without being able to answer the question that matters: what revenue or leads did our SEO produce this month?
The SEO Reporting & Analytics setup covers Google Search Console property configuration and data verification, Google Analytics 4 event tracking audit and correction, custom organic channel grouping to separate brand and non-brand traffic, a Looker Studio reporting dashboard with automated monthly data refresh, and keyword rank tracking setup in your choice of Semrush or Ahrefs.
The dashboard shows: position movement over time by page type, organic sessions versus target, organic leads or revenue attribution, Core Web Vitals trends, and a monthly summary card that can be shared with stakeholders.
A one-hour team handover session is included. For ongoing monthly reporting, a retainer option is available after the first setup.