Backlink Analysis & Cleanup
Understanding and improving your link profile: what is working, what is neutral, and what is creating ranking risk that needs to be addressed.
What this covers.
Most link profiles fall into one of two categories: neglected (the domain has accumulated links organically with no strategy and some of those links now create ranking risk) or artificially built (the domain has links from previous SEO campaigns that may now be outdated or risky). In both cases, the starting point is the same: a clear picture of what the link profile actually contains.
The Backlink Analysis & Cleanup engagement covers: full link profile download and classification (editorial, directory, forum, social, suspicious), toxic and spammy link identification with risk rating, disavow file creation and submission guidance, anchor text distribution analysis, and a link acquisition opportunity report covering 10-15 targets relevant to your industry.
The disavow process requires Google Search Console access. The engagement provides the disavow file and submission instructions. The actual submission is the client's responsibility to ensure the client controls the account.
For agencies and in-house SEO teams, the deliverable is structured to support internal approval processes: executive summary, technical detail sheet, and recommended actions with priority levels.
