Local SEO & Google Business
Getting your business found in local search and Google Maps for the city, district, and service area terms that drive real walk-in or call enquiries.
What this covers.
Local search works differently from general organic search. The Google Business Profile is its own algorithm. The proximity, relevance, and prominence signals that determine local pack rankings operate independently of your website's domain authority. Many businesses with strong websites rank poorly in local search because they have never specifically addressed the local layer.
The Local SEO & Google Business engagement covers: Google Business Profile optimization (NAP consistency, categories, attributes, photos guidance, review response strategy), local schema markup implementation on your website, location page creation or optimization for target service areas, citation audit and cleanup across major French directories (PagesJaunes, Yelp FR, Mappy), and Google Search Console local query review.
For businesses with multiple locations, the engagement is priced per location. For service-area businesses without a fixed address, the engagement is adapted to the service-area targeting options available in Google Business.
The deliverable is an implementation brief covering all changes and a completed Google Business optimization checklist with before/after documentation.
