Content & SEO Copywriting
Writing pages and posts that earn Google's trust and readers' attention at the same time.
What this covers.
Good SEO content is not content written for keywords. It is content that completely answers the question the searcher is asking, uses the language they use, addresses the related questions they have, and gives Google enough structural signals to understand what it is saying. Most business content does one of these things poorly.
The Content & SEO Copywriting engagement covers the planning and writing of 5 pages in the base scope. The process starts with keyword and intent research for each page, followed by a content brief that specifies target keywords, heading structure, word count, and the questions the content needs to answer. The content is then written to the brief.
Content types covered: service and product landing pages, category pages, blog posts, FAQ pages, and location pages. For bilingual sites, the content is written directly in each language, not translated.
French content is written in PT-PT standard for French-market search intent.
