Client results.

A Paris B2B SaaS company had been publishing blog content for two years without organic traffic growth. The audit was booked to understand why. The review found 47 blog posts competing for the same five keyword clusters, no clear internal linking structure, and a heading hierarchy that gave Google no signal about page intent.

The audit recommended consolidating the 47 posts into 8 authoritative cluster pages and establishing a hub-and-spoke internal link architecture. Three of the restructured pages entered page 1 of Google within 8 weeks. Organic sessions grew 68% in the subsequent quarter.

A Paris law firm with three practice areas was ranking poorly for all their primary service terms. The on-page audit found title tags that had been auto-generated by their CMS with no keyword relevance, heading structures that used decorative rather than semantic hierarchy, and content that buried key service information below the fold.

The on-page optimization brief specified title rewrites, heading restructures, and content reformatting for 12 pages. After implementation, the homepage and three practice area pages moved from positions 18-35 to positions 4-11. Click-through rate improved 34%.

A Paris dental clinic was virtually invisible in local search despite having been open for seven years. Their Google Business Profile had been claimed but never optimized. They had no local schema on their website, and their business name was inconsistent across directories.

After Google Business optimization, local schema implementation, and citation cleanup across French directories, the clinic moved from position 8 to position 2 in the local pack for their primary service term. New patient bookings from organic local search increased in the following month.

A Bordeaux e-commerce brand had been stuck on page 2 for 18 months for their most valuable product category keyword. Rankings had declined steadily since early 2022. The backlink analysis identified 340 toxic links from a previous SEO campaign run by a previous agency.

A disavow file was created covering 340 low-quality domains. After submission and a 90-day period for Google to reprocess, the site moved to position 4 on page 1. The link acquisition report identified 12 industry-relevant domains for future editorial placements.